Windsor Salt Celebrates Its 125th Anniversary by Sprinkling Joy Across Canada

Iconic Brand to Mark Milestone by Kicking off 125 Days of Joy with an Exclusive Table for 125 Celebrating Canadians Making a Difference in their Communities

POINTE-CLAIRE, Québec (August 01, 2018 – BUSINESS WIRE)—From coast to coast, Windsor Salt is celebrating its 125th anniversary by sprinkling joy in cities, towns and neighbourhoods across Canada through a series of special anniversary events and experiences.

“Windsor Salt has been a part of Canadians’ homes, businesses and communities for generations, and we wanted to mark our 125th anniversary by celebrating what makes Canada so great—its people,” said Luc Savoie, Vice President of Sales and Marketing, K+S Windsor Salt, Ltd.

And people are at the center of Windsor Salt’s 125th anniversary campaign. Starting in August, Windsor Salt will celebrate the Canadian spirit by creating its first-ever Joy Squad, a Table for 125 and 125 Days of Joy.

The Joy Squad

This summer, Windsor Salt will assemble a group of ten local heroes and role models who are making a difference in their communities to form the Joy Squad. Windsor Salt will honor the Joy Squad for their selfless acts and partner with them to spread more kindness and joy across Canada. Their inspiring stories will be featured on SprinkleTheJoy.com.

Table for 125

The Joy Squad will be officially unveiled at Table for 125, an exclusive culinary celebration with Canada’s cultural and community leaders, held around a single communal table. Hosted by celebrity chef Eden Grinshpan,125 guests will share an inspired, curated meal featuring signature dishes created by Grinshpan to honour the Joy Squad and celebrate all Canadians who bring joy and positive change to their local communities.

“Food is one of the ultimate expressions of joy and Windsor Salt has been in the kitchens of Canadians for 125 years, deliciously enhancing the dishes, meals and celebrations that we all love,” commented Grinshpan, host of Food Network Canada’s Top Chef. “As part of the Table for 125 celebration, I’m thrilled to create some incredibly delicious recipes that are authentically Canadian and toast those who are making a difference across the country.”

125 Days of Joy

To accent its anniversary, Windsor Salt will bring unexpected moments of joy to select towns and neighbourhoods across Canada. These joyful acts will be carried out by Windsor Salt employees, brand ambassadors and members of the Joy Squad.

125 Days of Joy is our way of celebrating the brand’s anniversary and thanking Canadians for making Windsor Salt their trusted choice for over a century through moments of joy that are sure to bring smiles to faces across the country,” commented Savoie.

125 Years of Windsor Salt

From its humble beginnings in 1893, Windsor Salt grew to become Canada’s largest salt producer. Started by three railway employees who believed Canada needed a salt manufacturer, the Windsor Salt Company was born and eventually brought the country a full range of salt products to improve everyday life.

Today, Windsor Salt is still leading the way in the salt industry. Over the last two decades, Windsor Salt has introduced 15 new products including Kosher Salt, Sea Salt, Half Salt and Coarse Salt. Windsor Salt was first to innovate, market and grow in the water softening category; its culinary salt offerings have expanded far beyond table salt to include a wide range of specialty salts; it offers a full line of high-performing de-icing salts; and in 2016, Windsor Salt launched a comprehensive brand refresh, which included an updated logo and product packaging.

About K+S Windsor Salt Ltd.

K+S Windsor Salt Ltd. is headquartered in Pointe-Claire (Québec) and employs approximately 800 people across Canada. The company’s highly recognizable Windsor brand has been a part of Canadian life since 1893. Today, the Windsor portfolio includes a full range of premium products for consumers, business and industry, from culinary salts and water softening salts to deicing products and pool salts.  For more information, please visit www.WindsorSalt.com.

Contacts

For Windsor Salt
Craig Blakaitis, 212-358-4416
craigb@mbooth.com

K+S Windsor Salt Launches Expansion of Ojibway Salt Mine

Company to invest more than $60 million over the next five years to expand mining capabilities

WINDSOR (July 25, 2016)—K+S Windsor Salt Ltd. today announced it is commencing an expansion of its Ojibway salt mine in Windsor, Ontario as part of the company’s commitment to enhance its salt production footprint and capabilities in Canada.

Over the next five years, the company will invest more than $60 million to expand to the next mining level, approximately 400 feet below the current level.  As part of the expansion, the company is also converting its mining method and equipment to upgrade to the latest mining technology. This investment will help boost production and extend the life of the mine nearly 50 years, enabling the mine to operate until 2063.

“This is one of the most significant developments in the mine’s history,” said Mike Soave, manager of the Ojibway salt mine. “As a long-time employer and member of the Windsor community, we are very pleased to have the support of our company and the local union to drive this important expansion forward.”

The expansion project is in the final stages of engineering and design. The infrastructure changes needed to expand to the next level will start in 2017 with production ramp up slated for 2018.

The Ojibway salt mine largely produces rock salt used for commercial and consumer deicing purposes to keep Canadian roads, streets and sidewalks clear and safe during the winter season.  In addition, the mine produces salt used for various applications including water softening. On an annual basis, the Ojibway salt mine is capable of producing up to 3 million metric tons of salt.

The Ojibway salt mine opened in 1959, as part of The Canadian Salt Company Limited. The company was renamed K+S Windsor Salt Ltd. in 2014. The company is an affiliate of Morton Salt, Inc. and both are part of the K+S Group, the world’s largest salt producer.

K+S Windsor Salt employs more than 225 people at its Ojibway salt mine, and more than 800 people across Canada.  The company has a comprehensive network of salt production sites throughout the country designed to produce and package salt for consumer and industrial uses.

About K+S Windsor Salt Ltd.

K+S Windsor Salt Ltd. is headquartered in Pointe-Claire (Québec) and employs approximately 800 people across Canada. The company’s highly recognizable Windsor brand has been a part of Canadian life since 1893. Today, the Windsor portfolio includes a full range of premium products for consumers, business and industry, from culinary salts and water softening salts to deicing products and pool salts.  For more information, please visit www.WindsorSalt.com.

Media Contacts

Lindsay Caradonna
Ketchum Public Relations
416-355-7413
Lindsay.Caradonna@ketchum.com

Reinventing the Castle – A New Shake on Salt

Windsor Salt updates logo, product packaging, website and social media channels as part of a brand refresh

Windsor Products 2016

Pointe-Claire, QC (March 16, 2016)

For the first time in  10 years, Windsor Salt today launched a comprehensive brand refresh, which includes an updated logo and product packaging. The new look and feel of the brand also extends to the company’s website and social media channels.

“We know that Windsor Salt is a beloved brand in Canada, but even iconic brands need to be refreshed from time to time,” said Luc Savoie, Vice President of Sales and Marketing for K+S Windsor Salt, Ltd.  “Our goal was to elevate the look and feel of our core brand equities – including our logo, packaging design system and our famous dots – to create a simpler, more modern Windsor brand that reflects our progress as a company and deepens the emotional connection consumers have to our brand.”

Logo

The new Windsor logo maintains the familiar qualities of the bold blue castle design and Windsor word mark, but now features a silver flourish to better reflect the premium nature of our brand and to provide more movement and visual interest. In addition, the company’s founding year has been locked up with the logo to pay tribute to Windsor Salt’s strong heritage in Canada.

Packaging Design System

Along with the new logo, Windsor Salt is also rolling out a new package design system for its consumer products. The new design system preserves core elements of the Windsor packaging design, including the iconic dots on the culinary packaging, while using more contemporary fonts and simpler communication hierarchy.

“We conducted extensive consumer research to explore different design possibilities for our brand and we learned that consumers were open to a more modern Windsor Salt,” Savoie said.  “At the same time, we also heard consumers wanted us to preserve core design elements – especially the dots on our culinary packaging.  With these insights, we were able to enhance our design system and bring the Windsor look and feel to life in a fresh new way.”

The updated designs are being applied to all Windsor Salt consumer products and currently appear on Windsor culinary salts and water softening salts. Consumers can find these products on shelf in most major grocery, retail and home improvement stores.

Savoie added: “Today, the Windsor brand extends well beyond the kitchen. We are here to help Canadians in more ways and places than ever before through a full range of culinary salts, ice melters, water softening products, pool salts and even salts for industrial and road de-icing usages. This brand refresh provides us with an opportunity to apply a more unified design approach across our entire portfolio.”

About K+S Windsor Salt, Ltd.

K+S Windsor Salt, Ltd. is headquartered in Pointe-Claire (Québec) and employs approximately 800 people across Canada. The company’s highly recognizable Windsor brand has been a part of Canadian life since 1893. Today, the Windsor portfolio includes a full range of premium products for consumers, business and industry, from culinary salts and water softening salts to deicing products and pool salts.  For more information, please visit www.WindsorSalt.com.

Media Contacts

Lindsay Caradonna
Ketchum Public Relations
416-355-7413
Lindsay.Caradonna@ketchum.com

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