K+S Windsor Salt Launches Expansion of Ojibway Salt Mine

Company to invest more than $60 million over the next five years to expand mining capabilities

WINDSOR (July 25, 2016)—K+S Windsor Salt Ltd. today announced it is commencing an expansion of its Ojibway salt mine in Windsor, Ontario as part of the company’s commitment to enhance its salt production footprint and capabilities in Canada.

Over the next five years, the company will invest more than $60 million to expand to the next mining level, approximately 400 feet below the current level.  As part of the expansion, the company is also converting its mining method and equipment to upgrade to the latest mining technology. This investment will help boost production and extend the life of the mine nearly 50 years, enabling the mine to operate until 2063.

“This is one of the most significant developments in the mine’s history,” said Mike Soave, manager of the Ojibway salt mine. “As a long-time employer and member of the Windsor community, we are very pleased to have the support of our company and the local union to drive this important expansion forward.”

The expansion project is in the final stages of engineering and design. The infrastructure changes needed to expand to the next level will start in 2017 with production ramp up slated for 2018.

The Ojibway salt mine largely produces rock salt used for commercial and consumer deicing purposes to keep Canadian roads, streets and sidewalks clear and safe during the winter season.  In addition, the mine produces salt used for various applications including water softening. On an annual basis, the Ojibway salt mine is capable of producing up to 3 million metric tons of salt.

The Ojibway salt mine opened in 1959, as part of The Canadian Salt Company Limited. The company was renamed K+S Windsor Salt Ltd. in 2014. The company is an affiliate of Morton Salt, Inc. and both are part of the K+S Group, the world’s largest salt producer.

K+S Windsor Salt employs more than 225 people at its Ojibway salt mine, and more than 800 people across Canada.  The company has a comprehensive network of salt production sites throughout the country designed to produce and package salt for consumer and industrial uses.

About K+S Windsor Salt Ltd.

K+S Windsor Salt Ltd. is headquartered in Pointe-Claire (Québec) and employs approximately 800 people across Canada. The company’s highly recognizable Windsor brand has been a part of Canadian life since 1893. Today, the Windsor portfolio includes a full range of premium products for consumers, business and industry, from culinary salts and water softening salts to deicing products and pool salts.  For more information, please visit www.WindsorSalt.com.

Media Contacts

Lindsay Caradonna
Ketchum Public Relations
416-355-7413
Lindsay.Caradonna@ketchum.com

Reinventing the Castle – A New Shake on Salt

Windsor Salt updates logo, product packaging, website and social media channels as part of a brand refresh

Windsor Products 2016

Pointe-Claire, QC (March 16, 2016)

For the first time in  10 years, Windsor Salt today launched a comprehensive brand refresh, which includes an updated logo and product packaging. The new look and feel of the brand also extends to the company’s website and social media channels.

“We know that Windsor Salt is a beloved brand in Canada, but even iconic brands need to be refreshed from time to time,” said Luc Savoie, Vice President of Sales and Marketing for K+S Windsor Salt, Ltd.  “Our goal was to elevate the look and feel of our core brand equities – including our logo, packaging design system and our famous dots – to create a simpler, more modern Windsor brand that reflects our progress as a company and deepens the emotional connection consumers have to our brand.”

Logo

The new Windsor logo maintains the familiar qualities of the bold blue castle design and Windsor word mark, but now features a silver flourish to better reflect the premium nature of our brand and to provide more movement and visual interest. In addition, the company’s founding year has been locked up with the logo to pay tribute to Windsor Salt’s strong heritage in Canada.

Packaging Design System

Along with the new logo, Windsor Salt is also rolling out a new package design system for its consumer products. The new design system preserves core elements of the Windsor packaging design, including the iconic dots on the culinary packaging, while using more contemporary fonts and simpler communication hierarchy.

“We conducted extensive consumer research to explore different design possibilities for our brand and we learned that consumers were open to a more modern Windsor Salt,” Savoie said.  “At the same time, we also heard consumers wanted us to preserve core design elements – especially the dots on our culinary packaging.  With these insights, we were able to enhance our design system and bring the Windsor look and feel to life in a fresh new way.”

The updated designs are being applied to all Windsor Salt consumer products and currently appear on Windsor culinary salts and water softening salts. Consumers can find these products on shelf in most major grocery, retail and home improvement stores.

Savoie added: “Today, the Windsor brand extends well beyond the kitchen. We are here to help Canadians in more ways and places than ever before through a full range of culinary salts, ice melters, water softening products, pool salts and even salts for industrial and road de-icing usages. This brand refresh provides us with an opportunity to apply a more unified design approach across our entire portfolio.”

About K+S Windsor Salt, Ltd.

K+S Windsor Salt, Ltd. is headquartered in Pointe-Claire (Québec) and employs approximately 800 people across Canada. The company’s highly recognizable Windsor brand has been a part of Canadian life since 1893. Today, the Windsor portfolio includes a full range of premium products for consumers, business and industry, from culinary salts and water softening salts to deicing products and pool salts.  For more information, please visit www.WindsorSalt.com.

Media Contacts

Lindsay Caradonna
Ketchum Public Relations
416-355-7413
Lindsay.Caradonna@ketchum.com

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