WINDSOR SALT EXPANDS GOURMET CULINARY PORTFOLIO WITH NEW HIMALAYAN PINK SALT

POINTE-CLAIRE, Québec (November 11, 2019)—For more than a century, Canadian consumers have relied on Windsor Salt’s high quality culinary products to enhance and flavour their food, and the newest member of the family is no exception. Windsor Salt has introduced Himalayan Pink Salt, available in fine and coarse grain sizes, to give Canadians a colourful new way to improve meals every day.

“Windsor Salt has been flavouring food for more than 125 years, and we have become the trusted salt of choice for consumers all across the country,” said Christina Siokas, Windsor Brand Marketing Manager. “Now we’re excited to expand our culinary offering with new Windsor Himalayan Pink Salt, a gourmet salt that gives home chefs with an appetite for great taste and all-natural ingredients a new way to infuse more colour and excitement into their meals.”

Windsor Himalayan Pink Salt is sourced from ancient sea salt deposits found deep within the foothills of the Himalayan Mountains. These deposits are rich in iron, naturally giving the salt its distinctive pink hue. This specialty salt is available in fine and coarse grain sizes, giving home chefs two options to provide a finishing touch for any meal – use it on any of your favourite dishes and even as a topping on desserts! Windsor Himalayan Pink Salt is perfect for a special occasion.

Windsor Himalayan Pink Salt comes in a sleek, modern package with new lid functionality to improve usage. The curved package makes it easier to hold and is equipped with a multi-functional lid allowing home chefs to pour, shake, or measure via a twist off cap or a secure snap of the lid. The bottle is BPA free and can be recycled once the label is removed.

Windsor Salt is supporting the launch of its new Himalayan Pink Salt with an integrated campaign that is appearing in grocery stores, digital and social media, and with new recipes to inspire home chefs on how to enhance the flavour and look of their dishes with Windsor Himalayan Pink Salt.

Windsor Himalayan Pink Salt is available now at major grocery retailers throughout Canada. You can learn more about the fine and coarse grain sizes of the salt, and find irresistible recipes at WindsorSalt.com.

ABOUT K+S WINDSOR SALT LTD.
K+S Windsor Salt Ltd. is headquartered in Pointe-Claire (Québec) and employs approximately 800 people across Canada. The company’s highly recognizable Windsor brand has been a part of Canadian life since 1893. Today, the Windsor portfolio includes a full range of premium products for consumers, business and industry, from culinary salts and water softening salts to deicing products and pool salts. For more information, please visit WindsorSalt.com.